Bethany Vineyard & Winery
BETHANY VINEYARD & WINERY
CLIENT: Bethany Vineyard & Winery
ROLE: Creative direction, photography, website redesign
SERVICES: Brand photography, styling direction, website strategy & design
Set on a lakeside property in Ridgefield, Washington, Bethany Vineyard & Winery is known for its estate-grown wines, relaxed tasting room, and waterfront patios. The goal of this project was to make its website feel as inviting as a visit.
The Challenge
Bethany’s website no longer matched the quality of the property. Outdated design and a lack of current photography meant the site didn’t convey the atmosphere that makes a visit memorable, creating a gap between the online impression and the in-person experience.
The Approach
I started with a simple question: what does a first-time guest want to know and feel before deciding to visit? To answer it, I spoke with the owners and read through guest reviews. The same themes came up again and again: the grounds, word-of-mouth praise for the property’s beauty, and the sense of a quick escape from the metro area. With a lake and surrounding vineyards, the setting was the story.
That insight shaped the photography. I styled and photographed the tasting room to show what it feels like to be a guest, and captured the grounds behind the scenes. Those images became the foundation for everything else: the layout, the content, and the tone of the new site.
The Work
I rebuilt the website on Squarespace to make maintenance easy, pairing new photography with a clean, modern design. The new site includes:
New photography throughout, showing the tasting room, lake, and vineyards
An events calendar, so guests can see what’s coming up and plan a visit around it
Wine club membership signup, letting visitors join directly on the site
Clear visit information, covering the wines, what to know before visiting, and the people behind the winery
The Results
This winery has long been a beloved staple in the community. The new website gives Bethany a modern foundation that reflects the property and supports how guests plan and engage. Visitors can browse the wines, find events, learn what to expect, and sign up for membership — all in one place.
