STEPHANIE MAI BRIDAL & COUTURE
CLIENT: Stephanie Mai Bridal & Couture
ROLE: Creative direction, photography
SERVICES: Concept development, art direction, photography
COLLABORATORS: Forest & Ivory Films (videography), Cristina Villarreal (stylist), Angela Foster (hair + makeup), Lyubov Valdimirovna + (models), Spruce Steel (floral art), Madison August Event Design (flower arrangements), VK Designs (jewelry), McLean House + Park (location)
Stephanie Mai Bridal is a Portland, Oregon bridal atelier known for custom, one-of-a-kind gowns. Each piece is designed with the individual bride in mind, from the first private appointment through the final fitting. This project was a campaign shoot designed to show the craftsmanship and personality behind her work.
The Challenge
Stephanie’s designs are made to make the wearer feel beautiful, elegant, and a little bit magical, and the imagery needed to carry that same feeling. The goal was to create imagery that matched the quality of the gowns and give the brand fresh content for its online channels.
The Approach
I began by talking with Stephanie about her designs, the details that make each piece distinctive, and what it feels like to wear couture. I built the concept around romance: airy and timeless, with a touch of mystery. At the McLean House in West Linn, Oregon, I paired an old cottage and Victorian-inspired settings with exaggerated florals and deep, moody colors, mostly for bridal looks and one non-bridal piece. I directed and coordinated the entire production while Forest & Ivory Films captured the campaign in video, creating a full set of fresh content for all of Stephanie’s channels.
The Work
A campaign built on romance and mystery, with gowns set against vintage interiors, exaggerated florals, and deep, moody color.
The Results
The campaign gave Stephanie Mai Bridal a cohesive set of images that matched the elegance and magic of her designs, with a mix of full-length, detail, and moment-based frames ready for her media channels.
